Type is on everything around us, yet lettering has been around even longer, and is still with us. From print to web (and even tattoos), Gerard Huerta will explore the use of lettering over type, and how lettering opens up the restrictions of even the best of fonts. From thumbnail sketches to process to finished vector artwork – it could be type, but it’s not. He will discuss and illustrate:

• How your drawing is the best source of creative letterforms
• Why lettering allows alternate characters in the same work
• Why his sketch represents 90% of the final artwork before digitizing
• The use of letterforms as an illustrative medium
• The use of lettering references
• How color is an important added value in creating a typographic illustration

Here is a brief preview recorded before the webinar.

Join this insanely talented (yet ridiculously humble) designer of letterforms for this live webinar in a first-time look at how he works, as well as how custom letterforms can be a valuable creative option in your design work. All secrets will be revealed!

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Check out Gerard’s Q&A and more on my blog.

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