The selection of the appropriate type for your logo design may determine the success of the image in representing a business, organization or event. Is your client’s need best met by a logotype, a type treatment partnered with an icon or graphic elements or a design replacing individual letterforms with a graphic element? What are your type selections really conveying about the client? How many typefaces can be used in an identity design successfully – and how do you choose type that works well together?

The designer taking on a logo design project often faces typographic challenges.  Some solutions to be discussed in this webinar are:

• Matching the personality of a typeface with the needs of your client
• Looking beyond actual letterforms to see design element possibilities
• Incorporating graphic elements into your logo type treatment
• Creating successful type combinations in a logo design
• Designing your own type to meet a logo design challenge
• Making existing type your own in the creation of identity designs

With nearly 35 years of logo design success, Jeff Fisher, the Engineer of Creative Identity for Jeff Fisher LogoMotives, shares tips and tricks for getting your logo type selection process on track.

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