’Tis the season to be … apostrophic

March 17th, 2013

Last month, in “How to avoid a quotastrophe,” I wrote about the use of smart, typographically correct quotation marks as opposed to dumb quotes. So what the heck does the apostrophe have to do with quotation marks? Quite a lot, typographically speaking: In proper typesetting, the glyph used for an apostrophe is one and the same as that used for the closed (or right) single quote. Sounds simple enough, but there is more to it than that! Read on…

Category: Type education


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